Dr Tracie O'Keefe DCH, BHSc, ND

How to Make More Money


There are tons of get-rich-quick schemes/scams out there. This is not one of them. If you’re looking to make money doing as little as possible, stop reading now and wasting your time and mine.

If you’re set to inherit a fortune, have family that provide for you, or know how to continually make more money, you’re sorted and don’t need me – off you go.

I was the child who was homeless, abandoned, missed out on school, struggled with medical issues, faced enormous prejudice, was labelled a ‘freak’ and fired from jobs in my teens and early 20s because I was transsexual. If that final revelation puts you off me – again, time to quit reading and move on.

Still here?  

Ok, let me ask you:

  • Do you want to be financially independent?
  • Are you struggling with success?
  • Are you ready to stop pussyfooting around and do what it actually takes to change your life?

If you answered ‘yes’ to all three questions (not just one or two), keep reading. First, though, a reality check:

From cradle to crave, someone has to pay your bills. There are no days off from paying the bills. The problem is, many people aren’t making enough money to fund their lives and futures. 

Here’s the thing: Making money isn’t that hard when you know how.

I don’t say this arrogantly. I say it as someone who started out poor and learned about business fast, so I could make a living, because my life literally depended on it. I then figured out how to take that money and build it into wealth.


It takes most people their entire lives to do this and by the time they’ve made the money they need, the show’s over: they’re old, sick, exhausted and planning their funeral. Or they’re old and broke. 

It’s not because business opportunities didn’t come their way …because they did… In fact, every day of your life, opportunities to make money are there
Nor is it because they never had the advantages of the rich...because many poor people have become wealthy. 

The reason these people – and you – are not able to become financially independent – is because you’re not trained to spot money opportunities or act on them.


Let me throw something your way:  I’m devoted to business and wealth building. I’ve run businesses for the past 45 years, since my early teens, including health clubs, shops, hairdressing salons, a dance and cabaret company and an international luxury car sales service.

For the past 20 years I’ve run a successful clinical hypnotherapy practice and helped more than 20,000 people in my clinics in London and Sydney to create deep, positive transformation and achieve fulfilment in their personal, professional and family lives. I’m also a qualified and registered naturopath, medical nutritionist and herbalist, with multi-million-dollar assets. 

I’ve made money and I’ve lost money three times (each because of divorce). Three years ago I was brought to the brink emotionally and financially when my partner of 20 years left me (we’re back together now) and had to call on all my skills as a therapist and business woman to restore my wellbeing and rebuild my wealth.

Why am I telling you this? 

Because my experience has taught me that to succeed in business, you need to get ‘money smart’.

Business people think differently from the average person. When I train you to have a business mind, we change the way your brain and mind work. You start to think like a business person automatically. 

Your mind MUST change to make more money

Years ago, when I was a teenager, I used to sit on the beach in Hove, England with my friend Jack (Sir John Cohen), who started the Tesco’s supermarket chain in the UK (his wife was my client at the hair salon I worked at briefly). Jack told me, “Life owes you nothing but what you work for.”

I never forgot that lesson. He also told me if I wanted to be successful I had to change how I think, which is what I now teach people like you to do at an accelerated pace with my programs. Not only do I train you in business, I also train you to be a business person.

The way to make more money is to run a business and become excellent at it. You can cut the time it takes to do that when you get yourself trained by the people who know how to do that. Or you can spend a lifetime learning by your hard mistakes.


Business coaches, mindset coaches and wealth-building experts are a dime a dozen – and they may be a much better fit for you than me. I’m not everyone’s cup of tea – far from it.

I’m odd. I know it. And I’ve owned it. My life has been colourful – and that’s an understatement. 

I’ve had journalists write prejudicial, untrue and defamatory articles about me. 

I’ve been laughed at, physically attacked and called a ‘sex change freak’ almost as many times as I’ve had hot dinners.

It’s pointless trying to fit myself into a box that resembles anything likely to be labelled ‘normal’. 

You decide: Who would you rather learn from: A nice, safe teacher who’s had it easy? Or a ‘freak’ who beat all the odds?

One more thing: Having borne the brunt of discrimination for being who I am, I’m a fierce advocate for social justice. To that end, I believe in and will only help build and create businesses that contribute in a positive way to the world, without exploiting people, harming animals or destroying the planet


I’m dedicated to teaching you how to change fast and be able to do what you need to become to be a money-making business person. 

If you’ve read this far and it’s resonated with you, this is your invitation to become part of my tribe and sign up for more information.

I want you to get a shot at the money pot!

Sign up for the Make More Money With a ‘Freak’ Who Beat All the Odds newsletter and I’ll keep you updated about upcoming free information sessions and programs. 

“When I met Tracie 13 years ago I was just starting my business. I knew I was good at what I did but I didn’t know about being in business so I was really nervous. Tracie’s been amazing. She coached, supported, encouraged and advised me, gave masses of positive feedback. I can honestly say she made the whole journey easier and fun. My business became a great success and now I’m investing too. It seems I turned out to be the good business woman she always told me I could be. She saw the success in me right from the very start and now I see it too!”

- Lesley Chung, ING Hair

How to Make More Money




Tracie O'Keefe is an Amazon number 1 bestselling author. She is the author of the following titles:

  • Small Business Thinking (forthcoming 2016)
  • Inspiration for Survive and Prosper (Vivid, 2013)
  • Trans People in Love (Routledge, 2008)
  • Finding the Real Me (Wiley, 2003)
  • Self-Hypnosis for Life (XPP, 2000)
  • Sex, Gender & Sexuality (XPP, 1999)
  • Investigating Stage Hypnosis (XPP, 1998)
  • Trans-X-U-All (XPP, 1997)


Tracie is an internationally qualified and registered clinical hypnotherapist, mental health professional and naturopath.

She specialises in building resilience and staying motivated as well as overcoming crisis or trauma fast so you can survive and prosper in life and business.

She trained at a post-graduate level with the National School of Hypnosis and Advanced Psychotherapy in London, UK (UKCP-recognised school). 
Her degree and doctorate were earned at the American Institute of Hypnotherapy in the USA (Recognised by Bureau for Private Post-Secondary and Vocational Education in California (School no. 3004761).
Tracie is a qualified and recognised family and couples therapist, sex therapist and addictions therapist. Because she believes it is important to take a mind-body approach to health and wellbeing, in 2009 she became a qualified and registered naturopath, herbalist and medical nutritionist, after training at the Australian Institute of Applied Sciences (DET Federally recognised). She also holds a Bachelor of Health Sciences Degree in Complementary Medicine from Charles Sturt University (Australia).

Tracie has over 20 years’ experience as a therapist/coach and has owned or operated many businesses for  45 years. 

She has worked with CEOs of multi-million-dollar companies, along with many small business people, helping them start and run their businesses and develop a money mindset. 

Sign up for the ‘Make More Money (With a ‘Freak’ Who Beat All the Odds)’ newsletter
and I’ll keep you posted about upcoming free information sessions and programs.