Dr Tracie O'Keefe DCH, BHSc, ND

How to Build Your Wealth


25 August, 2016: 6pm to 8.00pm
Level 1, 410 Elizabeth St, Surry Hills
(4-min walk from Central Station)


There are tons of get-rich-quick schemes/scams out there. This is not one of them. 

If you’re looking to get wealthy doing as little as possible, STOP reading now and wasting your time and mine.

If you’re set to inherit a fortune, have family that provide for you, or know how to continually build your wealth, you DON'T need me – off you go.

If you want to build your wealth at all costs, regardless of any negative impact on people, animals or planet - we're NOT a fit. 

One more thing:

I was the child who was homeless, abandoned, missed out on school, struggled with medical issues, faced enormous prejudice, was labelled a ‘freak’ and fired from jobs in my teens and early 20s because I was transsexual. If that final revelation puts you off me – again, time to quit reading and move on.

Still here?  

Ok, let me ask you:

- Do you want to be financially independent?
- Are you struggling with success?
- Are you ready to stop pussyfooting around and do what it actually takes to change your life?

If you answered ‘yes’ to all three questions (not just one or two), keep reading.

First, though, a reality check: No
thing is for nothing.

If I teach you anything in this evening, that’s the number one lesson.

That's why I'm not running this as a free event because you've got to have 'skin in the game' and commit to showing up.

I believe in starting businesses and building your wealth without exploiting people, harming animals or destroying the planet, so the token $25 entry fee goes entirely to War Child, a charity that helps children afflicted by war.

Schools do not teach you to be financially independent. Unless they taught you how to make a living and build your wealth, you may have wasted a large part of 15 years of your life. Harsh? Maybe. True? Yes.

From cradle to crave, someone has to pay your bills. There are no days off from paying the bills. The problem is, many people aren’t making enough to fund their lives and futures. 

WARNING: Here's your possible future:

  • Many governments are planning to take your family home before they give you a state pension and care.
  • Since the global financial crisis of 2008 nearly all governments have cut the availability of subsidised medical services.
  • We are living longer and most people will end up poor before they die and will not be able to afford to live well.
  • It now costs around $1,000,000 to raise a child, put them through school and university. 
  • By the time your infant wants to buy a home their starter home will costs millions of dollars and who do you think they will be coming to for a loan?
  • What you’re keeping in the bank, at low interest rates, minus taxes and inflation is worth less this year than last year.
  • Generation X onwards may not even get an old-age pension from the state.
  • Wealthy people pay far less tax than the poor or middle class – always have and always will.

Here’s the thing: 

Building your wealth isn’t that hard when you know how.

I don’t say this arrogantly. I say it as someone who started out poor and learned about business fast, so I could make a living, because my life literally depended on it. I then figured out how to take that wealth and build it into more wealth.


It takes most people their entire lives to do this and by the time they’ve built their wealth, the show’s over: they’re old, sick, exhausted and planning their funeral. Or they’re old and broke. 

It’s not because business opportunities didn’t come their way …because they did… In fact, every day of your life, opportunities to be successful are there

Nor is it because they never had the advantages of the wealthy...because many poor people have become wealthy. 

The reason these people – and you – are not able to become financially independent – is because you’re not trained to spot wealth building opportunities or act on them.

Don’t leave life to chance.

Take charge of your financial future…

Maybe you’re thinking other people can become financially independent, but not you? Other people have success but not you because of X, Y or Z?

NOT TRUE. You just need to ...


Let me throw something your way:  I’m devoted to business and wealth building. I’ve run businesses for the past 45 years, since my early teens, including health clubs, shops, hairdressing salons, a dance and cabaret company and an international luxury car sales service. I've also invested in stocks, shares and property.

For the past 20 years I’ve run a successful clinical hypnotherapy practice and health centre and helped more than 20,000 people in my clinics in London and Sydney to create deep, positive transformation and achieve fulfilment in their personal, professional and family lives. I’m also a qualified and registered naturopath, medical nutritionist and herbalist, with multi-million-dollar assets. 

I’ve built wealth and I’ve lost wealth three times (each because of divorce). Three years ago I was brought to the brink emotionally and financially when my partner of 20 years left me (we’re back together now) and had to call on all my skills as a therapist and business woman to restore my wellbeing and rebuild my wealth. I did this in six months.

Why am I telling you this? 

Because my experience has taught me that to succeed in business, you need to get ‘wealth smart’.

Business people think differently from the average person. When I train you to have a business mind, we change the way your brain and mind work. You start to think like a business person automatically. 

Your mind MUST change to build your wealth

Years ago, when I was a teenager, I used to sit on the beach in Hove, England with my friend Jack (Sir John Cohen), who started the Tesco’s supermarket chain in the UK (his wife was my client at the hair salon I worked at briefly). Jack told me, “Life owes you nothing but what you work for.”

I never forgot that lesson. He also told me if I wanted to be successful I had to change how I think, which is what I now teach people like you to do at an accelerated pace with my programs. Not only do I train you in business, I also train you to be a business person.

The way to build your wealth is to run a business and become excellent at it.

You can cut the time it takes to do that when you get yourself trained by the people who know how to do that and have actually done it themselves.

Or you can spend a lifetime learning by your hard mistakes.


Business coaches, mindset coaches and wealth-building experts are a dime a dozen – and they may be a much better fit for you than me. I’m not everyone’s cup of tea – far from it.

In fact, I shouldn’t be running this event

Why? Because people wrote off my chances of ever succeeding when I was a child and teenager.

I grew up in complete poverty and was abandoned in institutions because my parents couldn’t take care of me. 

Added to that, I was a transsexual child in the 1960s and you can guess how hostile that environment was. 

Between 11 and 15 years old I had little education but was obsessed with reading and still am. 

I’m odd. I know it. And I’ve owned it. 

My life has been colourful – and that’s an understatement. 

I’ve had journalists write prejudicial, untrue and defamatory articles about me. 

I’ve been laughed at, physically attacked and called a ‘sex change freak’ almost as many times as I’ve had hot dinners.

It’s pointless trying to fit myself into a box that resembles anything likely to be labelled ‘normal’. 

But in spite of all that I still ended up with multimillion dollar assets.

You decide: 

Who would you rather learn from: A nice, safe teacher who’s had it easy? Or a ‘freak’ who beat all the odds?

One more thing I want to reiterate: Having borne the brunt of discrimination for being who I am, I’m a fierce advocate for social justice.

To that end, 
I believe in and will only help build and create businesses that contribute in a positive way to the world, without exploiting people, harming animals or destroying the planet. 


I was the kid who was never supposed to be able to succeed.

At 14, I managed to get into college by passing the entrance exam. At 15 I was living independently, going to college, working three jobs and running my first official business. This is not because I was headstrong (although I was). It was because due to family circumstances I found I was alone and had to look after myself.

I’m the freak who beat all the odds

Since that time I’ve helped tens of thousands of people have better lives. It’s my passion to help people be healthy, live well, happy and be independently wealthy. Occasionally I still bump into people I helped up the ladder of life from 40 years ago and it thrills me to bits.

I shape people’s business minds for a living – it’s what I do extraordinarily well

I trained in natural medicine, psychotherapy, clinical hypnotherapy and coaching. I still practice today in my clinic because my mission is to help people be happy, healthy and wealthy.

I’m not the new kid on the block

I’ve owned a hotel, hairdressing and beauty parlours, health clubs, employment agencies, theatre companies, a luxury international car sales firm, a nut farm, and lot of property. I’ve been creating wealth for 45 years and I can still outrun most of the people at my gym.

I love building wealth and supporting my favourite causes 

One of the best parts of building my wealth is to support those in need. I’m devoted to social welfare issues, ecology and human rights and have spent a large part of my life as a campaigner.

As I said earlier and will say again: I believe in creating wealth without detriment to people, animals or planet. 

Your entire $25 investment for this event goes to War Child, a charity that helps children afflicted by war to rebuild their lives.

Being wealthy is a way of shaping the world in a positive way. 

“I learnt how to budget on a personal level, right through to creating a business and investing in properties. I highly recommend working with Tracie.”

-  Lynette Smith, music teacher



  • How to kickstart your ability to build your wealth

  • How to have a great life while you’re building your wealth

  • How to shape your mind to be a wealth-smart person

  • What to do with that wealth when you attain it to create more wealth

  • How to protect your wealth
Unlike other events, this one takes place in a ...


This isn't one of those events where you're  in a room with large crowds of people and you get no individual attention. You also don't get to hide at the back either! Only come along if you're prepared to fully engage and participate - and to have fun taking charge of your financial future.

How to Build Your Wealth


REGISTER NOW - SYDNEY $25 (Donated to War Child)


  • “Tracie, you are a wonderful mentor and I'm deeply grateful you've chosen to pass on your wisdom. I thoroughly enjoyed the time spent with you, and I've learnt heaps. I really wanted to get out of the rat race and working for other people and I was really worried about my future. It’s been absolutely fantastic working with you and I’m leaping up and down for joy now and thinking I not only know what to do but have the ability to do it.”
    Louise Wildman
    Actor, writer, director
  • "I’ve learnt all the steps about how to start a business, how to market the business successfully, what to do with the money I make from my business, how to invest in property. Working with Tracie has been such an enlightening experience and I couldn’t recommend it more so.."
    Ursula Blower
    Facilities manager 
  • “I’m doing an MBA, which teaches concepts of business. But what is real business? What is street-smart business? This is what I’ve learned from Tracie. I’m so excited! I learned a lot and want to thank Tracie for this opportunity.”
    Naveen Joggimanthy
    Engineer & MBA student
  • "When I met Tracie 13 years ago I was just starting my business. I knew I was good at what I did but I didn’t know about being in business so I was really nervous. Tracie’s been amazing. She coached, supported, encouraged and advised me, gave masses of positive feedback. I can honestly say she made the whole journey easier and fun. My business became a great success and now I’m investing too. It seems I turned out to be the good business woman she always told me I could be. She saw the success in me right from the very start and now I see it too!”."
    Lesley Chung
    Ing Hair
  • "Working with Tracie has been so valuable. It’s helped me with my business, my personal wealth and moving forward with my life. I can’t thank Tracie enough."
    Junior McGregor
    Fresh Tees
  • “I was struggling to make a living when I started to work with Tracie. She helped steer me in another direction. Now I make good regular money and it’s getting better each year. Being around Tracie is infectious. It’s obvious she loves helping people and you also catch the bug to make money and create a better life for yourself. You can tell  Tracie really knows about business and money. Here I am six years later, so passionate about what I’m doing in the health field and making my future secure. Tracie is helping me take the steps to investing now and it's so exciting because we’re talking about even more investments in the future. I’ve really changed my mindset around money.”
    Nadia H.
    Mental Health Practitioner


  • Most people with enough determination can build their wealth – and that probably includes you. 
  • What it does take is to learn from the right people and to hang out with folks who know how to succeed and – and in my case – against all the odds.


Tracie O'Keefe is an Amazon number 1 bestselling author. She is the author of the following titles:

  • Small Business Thinking (forthcoming 2016)
  • Inspiration for Survive and Prosper (Vivid, 2013)
  • Trans People in Love (Routledge, 2008)
  • Finding the Real Me (Wiley, 2003)
  • Self-Hypnosis for Life (XPP, 2000)
  • Sex, Gender & Sexuality (XPP, 1999)
  • Investigating Stage Hypnosis (XPP, 1998)
  • Trans-X-U-All (XPP, 1997)


Tracie is an internationally qualified and registered clinical hypnotherapist, mental health professional and naturopath.

She specialises in building resilience and staying motivated as well as overcoming crisis or trauma fast so you can survive and prosper in life and business.

She trained at a post-graduate level with the National School of Hypnosis and Advanced Psychotherapy in London, UK (UKCP-recognised school). 
Her degree and doctorate were earned at the American Institute of Hypnotherapy in the USA (Recognised by Bureau for Private Post-Secondary and Vocational Education in California (School no. 3004761).
Tracie is a qualified and recognised family and couples therapist, sex therapist and addictions therapist. Because she believes it is important to take a mind-body approach to health and wellbeing, in 2009 she became a qualified and registered naturopath, herbalist and medical nutritionist, after training at the Australian Institute of Applied Sciences (DET Federally recognised). She also holds a Bachelor of Health Sciences Degree in Complementary Medicine from Charles Sturt University (Australia).

Tracie has over 20 years’ experience as a therapist/coach and has owned or operated many businesses for  45 years. 

She has worked with CEOs of multi-million-dollar companies, along with many small business owners and entrepreneurs, helping them start and run their businesses and develop a wealth mindset. 

Book Your Place - Limited Spots Available:


Thursday 25 August, 2016
Level 1, 410 Elizabeth Street, Surry Hills (4-min walk from Central Station)
Starts at 6pm.. Ends 8.00pm
$25 entry fee goes entirely to War Child, a charity helping children afflicted by war to rebuild their lives.